PREPARED FOR MARGARET HENDERSON & BRIAN CLARK
26 FALCONER COURT, KEILOR
NICE TO MEET YOU
THANK YOU AND
Dear Margaret & Brian,
Selling a home isn’t just a transaction, it’s a major life move. At RDM, we don’t take that lightly. We’re pumped you’ve connected with us, and we’re ready to go all in.
We’re not just agents. We’re strategists, negotiators, marketers and above all — advocates for your best outcome.
Every home has a story, and our job is to tell yours with precision and impact. Our team is laser-focused on delivering a sale that’s smooth, smart and seriously effective.
We bring a bespoke approach to every campaign — blending local knowledge, tech-driven marketing, and creative strategy to make your home stand out in all the right ways. No fluff. No guesswork. Just results built on insight and execution.
And here’s our promise: No one will work harder to maximise your sale. We back it up with tailored campaigns, sharp data and a level of hustle this industry needs more of.
Welcome to RDM: where smart moves create strong foundations.
Warm regards,
RAY MIRZA
Director | Principal
REECE MCKECHNIE
Senior Consultant
DIFFERENT
WHAT MAKES US
At RDM, we don’t do “standard.” We engineer every campaign with one mission: to unlock the highest possible result for your property so you walk away with the most money in your pocket.
First: We do everything other agents do, but better.
Better quality boards, brochures, copywriting and social media marketing, making sure that your home captures the heart of buyers.
A higher standard of customer experience. Nothing slips through the cracks with us and every sale is a team effort. More hands, less stress, better experience.
Second: We do things other agents don’t do.
We advertise on the most portals - not just realestate.com.au and Domain, but more than you’ve ever heard of to cast the net over as many potential buyers as possible.
We have implemented a unique team structure playing to the strengths of each member. This means the agent you entrust to sell your home is ONLY concerned with selling it for the highest price - think of them as your campaign manager lining up all the pieces on your behalf.
No more “jack of all trades, master of none”.
If you want different, this is it.
OUR TRACK RECORD
With a performance-led mindset and obsession with delivering value, we’ve helped hundreds of sellers across Melbourne’s west make smart, strategic moves backed by data and driven by hustle.
We're not here to chase volume. We're here to chase exceptional outcomes.
In a market that rewards precision and proactivity, we bring both. Every campaign is engineered with local insight, real-time market data and bespoke strategy designed to attract the right buyers and secure top-dollar results.
We don’t just meet expectations. We raise the bar.
59
SOLD IN THE LAST 12 MONTHS
$180m+
IN PROPERTY SETTLEMENTS
25
MEDIAN DAYS ON MARKET
$780K
MEDIAN SOLD PRICE
463
FIVE-STAR REVIEWS
25,000+
CONTACTS IN THE DATABASE
ABOUT KEILOR
Keilor offers a unique blend of historic charm and relaxed suburban living, nestled along the Maribyrnong River just 18km from Melbourne’s CBD. Known for its leafy streets, large family blocks and strong sense of community, Keilor combines rural tranquillity with urban convenience. The suburb boasts quality schools, scenic walking trails, and easy access to major roads and transport links. With its mix of heritage homes, newer builds and proximity to key amenities, Keilor appeals to growing families, long-term locals and buyers seeking space, character and connection all within reach of the city.
POPULATION 8,548
MEDIAN AGE 45
HOUSEHOLD COMPOSITION 77.5% FAMILIES
DWELLING TYPES 87.3% SEPARATE HOUSES
RENTALS 11.9%
MEDIAN HOUSE PRICE $1,160,000
MEDIAN DAYS ON MARKET 93
INTERESTED BUYERS 2,022
YOUR MARKET
OUR UNDERSTANDING OF
At RDM, we don’t just appraise, we strategise. Our team combines street-level insight with high-level data to nail the sweet spot: a price that attracts buyers, builds competition, and maximises your result.
We live and breathe the local market, from buyer sentiment and suburb growth to comparable sales and current stock pressure. That means we don’t guess. We calculate. We position. We execute.
Your property deserves more than a valuation, it needs a launch plan. One that’s crafted for current conditions, demand trends, and your property’s unique appeal.
Right now, we’re seeing:
HIGH buyer demand
LOW supply in your market
That’s the kind of climate where bold pricing strategy, quality presentation, and tight execution can drive premium outcomes.
Let’s capitalise on it.
ABOUT YOUR PROPERTY
26 Falconer court, keilor
KEILOR VILLAGE SHOPPING CENTRE 1.2 KM
KEILOR CENTRAL (CENTRO) SHOPPING CENTRE 1.8 KM
WATERGARDENS TOWN CENTRE 5.0 KM
OVERNEWTON COLLEGE (YIRRAMBOI CAMPUS) 0.9 KM
KEILOR VIEWS PRIMARY SCHOOL 0.9 KM
KEILOR DOWNS SECONDARY COLLEGE 0.6 KM
BRIMBANK PARK & HORSESHOE BEND FARM 3.5 KM
KEILOR BOTANIC GARDENS 4.5 KM
KEILOR STADIUM (BASKETBALL/NETBALL) 4.3 KM
MARIBYRNONG RIVER TRAIL ACCESS 2.5 KM
LOCAL CAFÉ STRIPS (NEAR KEILOR VILLAGE) ~1.2 KM
pricing estimate
$1,100,00
We take a strategic and data-led approach to determining the potential sale price of your property. Our estimate is based on a thorough analysis that considers the following:
Recent comparable market sales
Current buyer demand and broader market conditions
The availability (or lack) of similar properties in the area
While every effort has been made to provide an accurate pricing range, it’s important to note that market conditions can shift quickly. For this reason, we recommend reviewing the estimate again prior to signing the agency agreement.
This ensures your pricing remains aligned with the most up-to-date market indicators giving you the best chance of a successful, high-performing sale.
We get it! Every seller wants to maximise their result, and we’re here to help make that happen. Pricing your property correctly is critical, but that doesn’t mean locking into a single number from day one.
We’re open to exploring multiple pricing strategies with you; from market testing to premium positioning, to find the sweet spot between buyer engagement and top-dollar outcomes. Whether you're targeting the high end of the range or want to play a longer game, we’ll tailor the approach around your goals, timeframe, and comfort level.
Our job is to guide you with clear insight, real-time data and honest advice at every step so you’re never guessing, and always in control.
WHAT IF I WANT TO AIM HIGHER?
METHODS OF SALE
-
Best for:
Homes with broad appeal
Vendors who value flexibility and control
Buyers who prefer a transparent, no-pressure process
How it works:
Your property is listed with a set price or price range. Buyers make offers, and negotiations happen privately.Pros:
Flexibility around timing and negotiation
Attracts buyers who are uncomfortable with auctions
Can allow for conditional offers (e.g. subject to finance)
Considerations:
Less urgency and competition
Risk of going stale without the right pricing or campaign energy
Conditional offers may lead to longer settlement timeframes
-
Best for:
Homes in high-demand areas
Unique or prestige properties
Markets with strong competition and low stock
How it works:
Your property is marketed without a price, building interest over 3–4 weeks before selling on a set date at public auction.Pros:
Creates urgency and competitive bidding
Transparent process for buyers and sellers
Unconditional sale on the day
Drives emotion and FOMO (Fear Of Missing Out)
Considerations:
Requires upfront marketing investment
Success depends on competition and turnout
If not sold at auction, you move to post-auction negotiation
OUR RECOMMENDED METHOD OF SALE
AUCTION
Auction is the powerhouse play in this market and we believe it’s your ticket to a premium result.
With limited stock and strong buyer demand, auction allows us to set a deadline, build momentum and drive emotional decision-making. It creates public urgency, competition and transparency, which often leads to buyers stretching beyond their initial limits.
Our proven process includes high-impact marketing, targeted buyer outreach and an expert auctioneer who knows how to extract every last dollar on the day. If you’re ready to go bold, auction is how we take control and take your price higher.
OUR SUCCESS FEE
1.5% +GST
Performance based. Value driven. We don’t get paid if you don’t sell.
At RDM, we don’t charge for promises. We charge for results.
We work on a success fee which means we only get paid when your property sells. If it doesn’t, you don’t owe us a cent in commission. It’s that simple.
Our fee reflects everything we put into making your sale a success. Strategy, marketing, buyer engagement, negotiation, campaign execution and, of course, support for you.
We bring real time, energy and firepower to the table, and only get paid when we’ve delivered the outcome.
Every campaign is different, and so is the fee structure. You’ll always know what’s included and what you’re paying for. No surprises. Just a clear path to a great result.
YOUR MARKETING INVESTMENT
$,4553
We have deferred payment options available. Enquire with your agent about RealtyAssist.
Premier Unlimited Listing on realestate.com.au
Gold Listing on domain.com.au
Google ads + retargeting
Listing on SIX other property portals + RDM Website
Strategic social media & email campaigns
Professional DUSK photography, site and floorplan
Professional copywriting (not AI)
Digital Contracts and exchange
Premium 4-page brochures (+eBrochures)
Premium Open For Inspection experience (with 2-3 agents at every open)
Onsite Finance Brokers
ABOUT YOUR AGENT
RAY MIRZA
Director | Strategist | Gamechanger
For Ray, “good enough” has never cut it. He’s here to raise the bar—and then smash it.
With a background in high-level operations and people leadership across global brands, Ray knows how to drive performance with heart. At RDM, he brings the perfect fusion of discipline, empathy and sharp strategy to the table championing sellers and buyers through every twist and turn of the real estate journey.
Ray co-founded RDM with one mission: to rebuild trust in real estate and deliver experiences that feel deeply human and unapologetically high-performing. No spin. No shortcuts. Just straight-up strategy, transparency, and results that speak for themselves.
Whether navigating a high-stakes negotiation or guiding a first-time seller through the noise, Ray shows up with one goal: to get the right outcome, not just the fastest. His clients don’t just feel heard, they feel backed, believed in and totally in supported through the process.
Relatable, real, and razor-sharp, Ray’s the guy you want in your corner when the stakes are high. And when you list with him, you don’t just gain a director. You gain a relentless advocate, a clear communicator and a trusted partner who’s all in on your next chapter.
Because to Ray, real estate isn’t just business. It’s legacy.
WHAT HIS CLIENTS SAY:
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Ray is seriously one of the best agents I’ve ever signed with! He is motivated, honest, lovely mannerism and gets the results! I would highly recommend using Ray for any sale or purchase of a property. The quality of service was beyond my expectations and Ray went the second mile in ensuring the campaign for our property was immaculate and nothing short of 5 star! I look forward to using Ray again for any purchase or sale of property in the future.
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I have nothing but praise for Ray in all aspects of the sale of my house. Under difficult personal circumstances he always showed kindness, patience and understanding towards myself as well as delivering outstanding results. A true professional and a gentleman, cannot recommend him highly enough. Do not overlook him, you will be making a mistake.
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Ray Mirza was exceptional in selling my cherished family home in Taylors Lakes. This property was more than a house; it was a beloved home built on family land. Entrusting its sale to Ray was the best decision. His professionalism, responsiveness, and expertise made the process smooth and worry-free. Ray's strategic marketing led to a quick sale above expectations. I hope the new family loves the property and creates wonderful memories. Highly highly recommend Ray.
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Committed is one of many words I would use to describe Ray! Ray is next level. Ray went above and beyond to not only assist in selling two of our houses but helped us purchase another in less than a week, 6 days to be exact! He listened to us and knew what we wanted and he certainly delivered. He makes things happen! We are forever grateful to Ray, he has and continues to be the outstanding person he is nationally, he always a phone call away to help us achieve our Real Estate Goals! Thank you.
ABOUT YOUR AGENT
REECE MCKECHNIE
Senior Consultant | Trusted Guide | People First Professional
Reece is the kind of person people turn to when the stakes are high and trust matters most. He’s calm under pressure, honest in every conversation and brings a level of care that’s rare in real estate.
His clients know they’re not just another listing. Reece takes the time to understand what matters most; your reasons for selling, your goals and your timing, then builds a clear and simple plan to get the best result.
Whether you’re moving on, moving up or letting go of something special, Reece is steady, supportive and always thinking one step ahead. He doesn’t rush things and he never treats two homes the same.
At RDM, Reece reflects what we stand for. He brings strategy, service and heart to every sale and for his clients that makes all the difference.
Because with Reece it’s never just about the property. It’s always about the people.
WHAT HIS CLIENTS SAY:
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Reece's strategy leading up to the auction was spot-on, and his communication was excellent from start to finish. On auction day, his calm confidence made all the difference, and the result exceeded my expectations. I’m really glad I had Reece on my side and would highly recommend him to anyone selling their home.
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I recently had the pleasure of working with Reece, and I couldn’t be more impressed with the entire experience. Reece was professional, knowledgeable, and genuinely dedicated to getting the best outcome for me. He provided expert advice on how to prepare my property for sale, managed all the details seamlessly, and kept me informed every step of the way. Thanks to his hard work and commitment, my property sold quickly and for a great price.
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Reece was incredible to work with and assisted us in achieving well and truly above our dream figure when selling our house. I would not hesitate to recommended Reece and the team at RDM Real Estate to anyone looking to sell their home.
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Reece's advice was invaluable during our selling process. It was measured advice that he provided with logical thinking behind it which he ensured we understood. We could have spent excessive amounts getting our property ready, but with Reece's advice- we did what we needed to and got the best result. Reece's made me feel comfortable from the very start because he was actually genuine. Needs to be on everyone's team!
-Reviewed by an extremely picky person.
From here, it’s go time and we’re with you every step of the way.
Once you're ready, we’ll get moving on a tailored marketing strategy designed to attract the right buyers, generate momentum and set the stage for a powerful campaign. We’ll manage the entire sales process end to end, keeping you informed, in control and confident throughout.
You’ll have a dedicated team driving your result with clarity, urgency and purpose because when you win, we win.
If everything here aligns with your goals and you’re keen to move forward, just hit Accept Proposal and we’ll get started.
Still have questions or want to chat through any final details? No problem — reach out anytime. We’re here to make this process clear, collaborative and built around you.
Let’s make smart moves together.
WHAT HAPPENS NEXT?
THANK YOU
If you have further questions, please reach out.
